Flat Hills Road

There were two big pieces of news in the running world today, although most of my Facebook feed is talking about just one of them. It’s big news that both Meb Keflezighi and Ryan Hall are running the Boston Marathon, and it should be. Just Meb or just Ryan would be OK news, but both Meb and Ryan means a better shot than ever that we’ll have an American winner. (Look at it this way: just Deena couldn’t do it, and just Kara couldn’t do it, but what if we had Deena and Kara one year?)

The other news, that may not be so widely discussed, was that Ardath “Ardie” Rodale died at her family home this morning at the age of 82.

If that name looks familiar to you, it’s probably because of the last name. Ardie’s late husband, Bob, was the son of J.I. Rodale, organic farming crusader and founder of what was then Rodale Press. Bob took over for his father and built a minor magazine empire, among other things buying and merging The Runner and Runner’s World and bringing the combined magazine to Rodale’s headquarters in Emmaus, a sleepy town just south of Allentown in eastern Pennsylvania.

Bob died in a traffic accident in Moscow while promoting organic farming in newly-opening Russia in the early ’90s, and with that Rodale became one of the biggest woman-run companies in the country. Ardie was the chair from Bob’s death until 2007 and CEO until 2002. (Her daughter Maria is now the CEO.) It might be coincidental that Rodale was frequently on the “best companies to work for” lists in that time, but I’m thinking not.

I worked for Rodale, and therefore for Ardie, from 1996 through 2001. (She handed me my five-year pin.) In all that time I never felt like I was a cog in a machine; in fact, I knew from talking to people at other magazine companies that the Rodale work experience was unlike that at any other publishing company. We didn’t work for an intimidating bully, but for the sort of grandmother who set high expectations and wanted you to reach them. I was extraordinarily fortunate to have had the privilege.

Ardie didn’t take as close an interest in Runner’s World as Bob had, and it’s unlikely that her passing will have a direct effect on it or the sister magazine Rodale bought several years ago, Running Times. (It’s worth noting that I have two articles in the December issue of Running Times.) But Ardie had a role in the running world for a long time, and her passing bears notice.

This entry was posted on Friday, December 18th, 2009 at 10:23 pm and is filed under Publishing, Runner's World, Running Times. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.