Flat Hills Road

This year’s TAFWA (Track and Field Writers of America) breakfast was the longest I’ve ever attended, but it included presentations from three top USATF officials, five of the six runners who made the 10,000m team for Berlin last night, and a few words from Alberto Salazar, not to mention the annual awards presentations. I’ll attempt to have a better report on tafwa.org soon, but there were two bits I found particularly interesting.

First, Doug Logan talking about the new Nike deal for USATF described the athlete support section in a way which reminded me strongly of Logan’s old job at MLS. Logan is (justifiably) unhappy with the dominant role of agents and shoe-company sponsors in the sport, and claims to have a long-term plan to change how sponsorship and athlete support work in the sport, at least in this country. This deal provides a clue, as USATF is wading in to bridging the gap between collegiate competition and competent, mature professional athletes.

It’s a great selling point, because post-collegiate support was a major complaint in the Project 30 report, but it’s also likely to disappoint the shoe companies and agents because it begins the process of having all athletes essentially sponsored by the federation. This is the MLS model, where all players are contracted and paid by the league, not the teams. It’s a little like socialism in that it suppresses the open sponsorship market for athletes, and it may undercut how much the top athletes get paid, but it may also spread the available sponsorship money across a broader base of athletes, and if it works in that way it might be worth the trouble.

(As an aside, there is widespread disappointment in Eugene that many of our sport’s stars aren’t running “their” events because they have byes through to Berlin. Bernard Lagat is at least putting on a show in the 800m, but Wariner in the 200m and Tyson Gay running just one round are both wet firecrackers. Those who complain about this largely blame the agents, not the athletes. I think the real problem is that stars like Wariner and Gay aren’t going to be competing inside the live television window.)

Interesting fragment #2 came when Alberto Salazar, usually one who shuns the spotlight, followed two of his athletes to the podium and delivered a brief, apparently unscripted minute of praise for his colleague, Jerry Schumacher, and a number of other coaches around the country (Terrence Mahon was also mentioned by name). As part of this, Salazar mentioned that he thought a coach could only develop and mentor six or seven top-level athletes at once, and that he wanted to continue to attract top-flight coaches like Schumacher to Portland, each coaching a small group of developing athletes under the Oregon Track Club umbrella and support structure, as long as he could persuade Nike to keep funding it. Considering the success he and Schumacher have been having in the last few years, I tend to think this is a good idea. Questions: who’s next?

(Full disclosure: I am a nominee to be Vice President of TAFWA starting next year; the elections are happening later this year, and so far as I know there are no other nominees. Join now if you want to vote against me.)

My article from yesterday’s press conference is posted as of this morning. I have to say, though, that I was frustrated with the amount of information I was able to gather at the press conference (little) and more than a little confused by the behavior of defending champion Robert Kipkoech Cheruiyot.

I don’t want to make excuses for myself here; the situation, as I see it, is that Boston’s press conference setup is uniquely challenging and really requires a solo reporter to be on their “A” game, and I was not.

John Hancock sets up the press conference like an open market. After a welcoming statement from a JH official, the athletes are distributed to a dozen or so tables around the room, two or three runners per table. Reporters then go directly to the athletes they need. The advantage to this is that more athletes are available (twenty or thirty) than would be the case at a New York or Chicago pre-race, which brings in three or four athletes each for three or four press conferences. The disadvantage is that a solo reporter has to circulate around multiple previous champions and interesting contenders, asking the same questions half a dozen other reporters have already asked, in a noisy environment, often with sketchy interpreters.

Big outlets (Runner’s World, major newspapers) take a divide-and-conquer approach to the press conference, bringing four or five reporters and producing multiple stories. The setup works well for them. It worked less well for me, and I’m afraid the story shows it.

The other thing which threw me was four-time champion Robert Kipkoech Cheruiyot. I didn’t know it when I approached him, but “the Mwafrika” is extremely reticent before races. He’s gracious, so he’ll respond politely to every question, but he’s not going to give you what you want. At least, not me. For a moment I wondered if he was actually in touch with reality, but I’m pretty sure he knew exactly what he was doing; I just didn’t have the background to understand what was going on.

I’d really love it if John Hancock moved to a more organized press conference format in the future.

Ryan Hall and Kara Goucher, for the record, were mobbed.